[Mark Bergen] Like, Comment, Subscribe: Inside Youtube?s Chaotic Rise To World Domination

Autor: Mark Bergen
Tytuł: Like, Comment, Subscribe: Inside Youtube?s Chaotic Rise To World Domination
ISBN: 9780241468289
Wydawca: Penguin Books, Limited
Przybliżona ilość stron: 320
Oprawa: Paperback
Przybliżone wymiary i waga: 23.4 cm x 15.3 cm x 0.56 kg x 3.3 cm

<Stan: Książka Nowa, może posiadać niewielkie uszkodzenia powstałe podczas transportu od zagranicznego dostawcy.
Condition: The book is new. There might be minor defects made on the way from the supplier.

Since 2005, Youtube Has Exploded, Giving A Platform To Unique And Valuable Voices, But Also To Propaganda, Misinformation And Illicit Videos. The Algorithm Which Determines Whether A Channel Lives Or Dies – How Or When Videos Are Seen, And How Much Creators Earn Through Advertising – Is Notoriously Secretive, Remaining A Mystery To Consumers And Broadcasters Alike. At The Same Time, The Site Is Massively Profitable For Parent Company Google, Helping Turn It Into One Of The Most Influential Powers On The Planet. In Like, Comment, Subscribe, Bloomberg Tech Journalist Mark Bergen Delivers The Definitive Account On Youtube, Detailing How It Started, How It Works And Ultimately How It Drives Google’s Success. It Can Be Seen As The Story Of A Technical Marvel That Has Upended Traditional Media And Created Stars Out Of Everyday People, Or The Story Of The Rise Of A Ruthless Advertising Conglomerate With Little Regard For Its Impact On The World Beyond The Bottom Line – But In Reality, It’s The Story Of Both.