[Jonah Berger] Invisible Influence

Name: [Jonah Berger] Invisible Influence - Thebooks.pl
SKU: 9781471148040[new]
Price: 60.00 PLN
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60,00 zł

Jonah Berger
Shelves: 81.1 | 295.1
Condition: new

Available 2 copies in-store. Can be shipped the next working day.

SKU: 9781471148040[new] Kategorii: Literatura faktu, New, Non-Fiction, Nowe, Ostatnio dodane, Psychologia, Psychology, Recent Arrivals, Society & Culture, Społeczeństwo i kultura Znaczników: Age 18+, American Author, Business, C1, Contemporary Fiction, New, North American, Psychology, Self-Help, Sociology

Opis

For English version → scroll down.

Opis Książki

Książka analizuje ukryte siły społeczne wpływające na nasze decyzje, wybory i zachowania. Jonah Berger pokazuje, jak działają wpływ społeczny, konformizm, naśladownictwo oraz odróżnianie się od innych, a także jak te mechanizmy oddziałują na zachowania konsumenckie i codzienne decyzje.

Informacje o książce

Autor: Jonah Berger
Tytuł książki: Invisible Influence: The Hidden Forces That Shape Behavior
Poziom językowy(przybliżony): C1
Wiek czytelnika(przybliżony): 18+
Rok wydania (edycja): 2016
Rok pierwszego wydania(przybliżony): 2016
Język tego wydania: Angielski
Gatunek literacki: literatura faktu, psychologia, biznes i ekonomia, socjologia
Pochodzenie autora: amerykański
Część serii: nie
Tematyka: wpływ społeczny, psychologia społeczna, zachowania konsumenckie, konformizm, podejmowanie decyzji, naśladownictwo, zachowania społeczne
Numer ISBN: 9781471148040
Liczba stron: 272
Format: miękka
Wydawnictwo: Simon & Schuster
Wymiary i waga(przybliżone): 23,3 x 15,0 x 2,1 cm; 0,10 kg

Stan książki

Książka nowa, może posiadać niewielkie uszkodzenia powstałe podczas transportu od zagranicznego dostawcy.

Book Description

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make – from what we buy, to the careers we choose, to what we eat. If you’re like most people, you think your individual tastes and opinions drive your choices and behaviours. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behaviour has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviours because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it – and learn how we can use this knowledge to exercise more control over our own behaviour.

Book Information

Author: Jonah Berger
Book Title: Invisible Influence: The Hidden Forces That Shape Behavior
Language Level(about): C1
Recommended Age(about): 18+
Publication Year (this edition): 2016
First Edition Year(about): 2016
Language of this edition: English
Genre: non-fiction, psychology, business and economics, sociology
Author Nationality: American
Series: no
Themes: social influence, social psychology, consumer behavior, conformity, decision making, imitation, social behavior
ISBN: 9781471148040
Page Count: 272
Binding: Paperback
Publisher: Simon & Schuster
Dimensions & Weight(about): 23.3 x 15.0 x 2.1 cm; 0.10 kg

Condition

The book is new. There might be minor defects made on the way from the supplier.